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Evolution and Action at the LeadingAge Conference

October 25, 2011 | Marti Bowman


So much attention has been paid to Medicare cuts that it’s almost like a black cloud is following long-term care. There’s no question the impact of the cuts is significant. But after spending some time at the LeadingAge Conference in D.C. last week, I came away reinvigorated. That’s because of the conversations I had with so many providers who are evolving their strategies to cope with the cuts and prepare for what could be even bigger changes ahead.

These providers are on top of things! They remain focused on providing high quality care at lower costs. They’re looking at new and better ways of doing business – to attract new families and residents, to increase operational efficiencies, to control costs, and to improve the types of services they offer to residents and patients.

I’m thankful that I had the opportunity to connect with so many of you who are taking action during this difficult time of change. It’s not clear what the future holds, but those with persistence, focus and innovation are well positioned to thrive during these challenging times.

You can learn about adapting to change and coming out stronger from Jeff Amann, VP of Operations at American Baptist Homes of the Midwest. He’ll share his story in an upcoming webinar, “Adapt to the New Reality of Senior Care With Proactive Staffing Strategies.” Spend some time with Jeff, Jim Berklan from McKnight’s and Mark Woodka from OnShift to learn best practices for controlling labor costs and driving efficiencies. Your staffing strategy is an important one, especially now. Find out how your next steps can make a big difference to your organization, today and into the future.

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About Marti Bowman

As Chief Marketing Officer, Marti brings significant experience leading go-to-market strategies, product marketing, communications and PR programs for technology startups as well as Fortune 500 organizations. Prior to OnShift, Marti was a principal product director at Oracle, where she drove global go-to-market strategies for the Oracle Fusion Middleware product portfolio. She joined Oracle through the acquisition of BEA Systems, where she was a product marketing manager.

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