July 30, 2014 | Marti Bowman
July 30, 2014 | Marti Bowman
Our country is transitioning into a new healthcare model, one that focuses on coordinated care throughout the healthcare continuum. This network delivery model encourages the effective utilization of post-acute care services, which, in turn, require that skilled nursing facilities maintain high quality care at the lowest possible cost.
For traditional skilled nursing homes, who are experiencing shrinking margins, this shift in healthcare opens up opportunities for new revenue streams. These facilities can enhance their bottom line by diversifying their offering of post-acute services, and partnering with hospitals and ACOs to secure post-acute business and short-term patients. Easier said than done, right?
One way to speed the path to success is by focusing on staffing. Proper and consistent staffing is a critical step in helping drive the high quality and high performance necessary to secure post-acute care business. Read our newest whitepaper to learn from a post-acute care development strategist who offers best practices for success in today’s healthcare network delivery models. From high clinical and operational quality to controlled costs, this been-there, done-that expert offers practical tips that can make a significant difference to success in the new healthcare environment.
Download the whitepaper, “Reinvest for Success: 3 Ways to Drive High Quality & Lower Costs in Post-Acute Care,” by clicking here!
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About Marti Bowman
As Chief Marketing Officer, Marti brings significant experience leading go-to-market strategies, product marketing, communications and PR programs for technology startups as well as Fortune 500 organizations. Prior to OnShift, Marti was a principal product director at Oracle, where she drove global go-to-market strategies for the Oracle Fusion Middleware product portfolio. She joined Oracle through the acquisition of BEA Systems, where she was a product marketing manager.
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