February 23, 2015 | Marti Bowman
February 23, 2015 | Marti Bowman
Before big hair, neon, and Madonna took over the ‘80s, the preppy look was in. Plaid, turned-up collars, and “The Official Preppy Handbook” were like totally the coolest for anyone who wanted to be someone in the 1980s.
Trust me on this. I soaked in all-things-preppy faster than Ferris Bueller could take a day off. As a tween in the early prep days, I dreamed of heading off to college, Ivy League of course, where I’d spend my afternoons in class followed by weekends taking in football on beautiful autumn days. It was picture perfect, except one thing was missing. I needed, yes needed, a Bermuda handbag.
At the time, I really felt like I could not live without a Bermuda bag. Fortunately, my birthday was around the corner so I handed my mom my one special request and waited. Oh, I waited and waited and then when I couldn’t wait any more, I snooped (true confession - sorry, Mom!) The snooping didn’t lead to anything except a little guilt, and my anticipation continued to grow. Then finally, yes finally, it was my day. It was my birthday! Just like Ralphie and his Red Ryder bb gun, I received my Bermuda bag. It was perfect. Life was good.
Lately I’ve been having similar feelings of excitement and anticipation here at OnShift, only this time, my excitement is about giving, not getting. You see, the entire OnShift team has been working awfully hard behind the scenes to put together some new products just for you. We’ve been heads down, around the clock, making sure everything is just so. My enthusiasm in being able to share the products with you has been growing day by day and hour by hour.
Finally, it’s time and today is the day! I’m thrilled to share with you news about our new products. OnShift has just announced new cloud-based software to help long-term care and senior living providers with some of your most pressing workforce challenges.
These products are so much more than a Bermuda bag for senior care providers. They carry with them very real benefits to help you get proactive with hiring by understanding your hiring needs early, so you can find and acquire quality workers, fast. What’s more, they work together with our scheduling software to give you an all-in-one solution to identify and find candidates, make quality hires, and optimize schedules so you can staff consistently and efficiently for quality care, lower costs and higher performance.
Today’s announcement reinforces OnShift’s commitment to deliver intuitive and predictive solutions to help you solve everyday workforce challenges. Unlike my Bermuda bag and argyle socks, which I admit became a fad and retired along with cassette tapes and 8-tracks, OnShift’s products are here to stay. I totally hope you like what you see.
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About Marti Bowman
As Chief Marketing Officer, Marti brings significant experience leading go-to-market strategies, product marketing, communications and PR programs for technology startups as well as Fortune 500 organizations. Prior to OnShift, Marti was a principal product director at Oracle, where she drove global go-to-market strategies for the Oracle Fusion Middleware product portfolio. She joined Oracle through the acquisition of BEA Systems, where she was a product marketing manager.
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