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Move Over, Gloria Gaynor

December 30, 2013 | Marti Bowman


The headlines in our industry as of late have been filled with some real downers: Cuts, Reductions, Survival, Fight of Our Lives, and the list goes on… There’s good reason, given the 11.1% Medicare cuts that went into effect less than two weeks ago. But it’s awfully refreshing when this news can be communicated in a much different way.

Kudos to NuCare Management who turned to song and dance to convey their position on the Medicare cuts. Take a couple minutes to tune in to their take on a disco classic, Gloria Gaynor’s “I Will Survive.” Listen closely to the words, and you’ll hear a strong, thoughtful response to a big industry issue.

While I can’t exactly say that the performers in this video are giving Gloria Gaynor a run for her money, I watched, I listened, I laughed, and I reflected. Hopefully you will too.

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About Marti Bowman

As Chief Marketing Officer, Marti brings significant experience leading go-to-market strategies, product marketing, communications and PR programs for technology startups as well as Fortune 500 organizations. Prior to OnShift, Marti was a principal product director at Oracle, where she drove global go-to-market strategies for the Oracle Fusion Middleware product portfolio. She joined Oracle through the acquisition of BEA Systems, where she was a product marketing manager.

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