Simplified name more closely aligns with the solutions and benefits of the Software
Cleveland, OH, March 16, 2010 — OnShift, (www.OnShift.com), formerly StaffKnex, developers of nurse scheduling and employee communication software, recently announced it selected the name OnShift as replacement for its previous name, StaffKnex. The decision came as a result of studying customer feedback and branding perception of potential customers.
OnShift is Software as a Service (SaaS) that delivers labor cost management solutions specifically designed for the healthcare industry through its intuitive scheduling and communications components. OnShift more directly addresses the Company’s core mission, to assist health care providers in getting the right people in the right positions at the right time and on budget.
Many prospective customers assumed StaffKnex was a staffing agency. The company felt the best way to address this issue was to change its name. CEO Mark Woodka stated, “OnShift is a customer-centric software company. We found the former name sometimes caused confusion – customers wouldn’t know how to pronounce our name, or spell it. Simplicity is at the core of who we are. Even if that meant changing our name to better serve our customers, everything about OnShift must remain simple, from the name to using the software day in and day out.”
Executive Vice President and Co-Founder Gene Groys added, “The simplicity of OnShift is what separates our solution from others. OnShift allows an administrator to create schedules, instantly communicate with qualified staff, and fill in call offs with a few clicks of a mouse, and in minutes, not hours. Those same employees can request shifts by phone, e-mail, or text message. The system automatically prevents overtime and delivers critical data to directors of nursing in real time. This kind of simplicity is why customers love OnShift.”
Long term care facilities and hospitals can request a free, no-obligation demo of the software at www.OnShift.com. The company emphasizes that OnShift software is scalable, so it works as just as well for a large hospital system as it does for a single long term care facility.
OnShift is a Cleveland, Ohio-based developer of online scheduling and employee communication software specifically designed for the long term care industry. OnShift delivers the first labor cost management solution that combines advanced communication technologies and a scheduling application to automate the resolution of staffing emergencies and control overtime. OnShift software is user-friendly, intuitive, and optimizes productivity in fast-paced environments.