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Senior Housing News Summit 2014: Look Forward Not Back

January 24, 2014 | Marti Bowman


I attended the third annual Senior Housing News Summit in Chicago last week with over 200 people who operate, own, develop, invest in, and/or market to the senior living industry. The event kept the standing room only crowd engaged and wanting more (btw, SRO is a sure sign that the senior living space is on top of the “it” list).

The first panel, Skilled Nursing 2.0 – Operators Who Are Reinventing The Sector, featured the experiences, successes, and perspectives of three senior living innovators: Zeke Turner, Mainstreet, John Morgan, Avamere Health Services, and John Taylor, StoneGate Senior Living. The leaders wooed the audience with their discussion about innovating and evolving in the post-acute care world to gain market share and sustain growth, while delivering high quality care and services to their residents.

The panelists covered a lot of ground over the course of an hour, exchanging their practices and strategies across everything from developing and designing facilities for transitional care, exchanging data and information in light of new healthcare models, and the role of technology today and into the future.

One of the panelists commented that he no longer wanted his communities to operate "in the rear-view mirror.”  The company truly values systems and processes that could offer real-time and predictive information to building managers and staff. They could run more effective, more efficient and higher quality operations with information that was actionable and up-to-the minute.

When it comes to staffing and labor management, the same premise holds true. A predictive and proactive approach to staffing, which, by the way, is a senior care provider’s #1 expense, is the only way to go in today’s market. Why run your communities with information that’s based on historical data, when it’s too late to correct problems that have already occurred? Why not give community managers and staff the tools they need to do their jobs more effectively with actionable, insightful, and forward-looking data and processes?

We understand the value of forward-looking practices here at OnShift. That’s why predictive analytics are core to our staff scheduling and labor management software, giving senior living communities powerful and actionable information, at their fingertips, to staff properly, consistently, and cost-effectively while focusing on what matters most: providing high quality care and service to their residents.

It was great to hear first-hand how some of the most successful senior living providers are innovating in today’s market. And, the networking at the event was fantastic to boot. I enjoyed the SHN Summit 2014, end-to-end, and am looking forward (not back!) to next year’s event.  

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About Marti Bowman

As Chief Marketing Officer, Marti brings significant experience leading go-to-market strategies, product marketing, communications and PR programs for technology startups as well as Fortune 500 organizations. Prior to OnShift, Marti was a principal product director at Oracle, where she drove global go-to-market strategies for the Oracle Fusion Middleware product portfolio. She joined Oracle through the acquisition of BEA Systems, where she was a product marketing manager.

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