Author Archives: Marti Bowman, VP Marketing
OnShift Mobile is Calling
The first time I had access to a cell phone, I felt cool. Really cool. Even though it weighed several pounds and looked like this (yes, go ahead and laugh), I felt totally empowered and had inflated self-importance. After all, … Continue reading
A Day In The Life Of…An Administrator
With the day-to-day pressures you face working in senior care, we thought it would be fun to give you a bit of relief and hopefully a laugh or two. That’s why we developed this new comic series, “A Day In … Continue reading
This Week Is All About You
Hats off to all of you in long-term care! This week marks the annual National Nursing Home Week. It’s a time to take a moment and say thank you to each and every one of you who have dedicated yourselves … Continue reading
Who Are the People In Your Neighborhood?
Mister Rogers has a lot to do with long-term care and senior living. Now hold off on your cardigan and trolley jokes for just a moment, and let me explain. Mister Rogers is all about his neighborhood, introducing viewers to … Continue reading
What Does Your 2012 Look Like?
What will you do differently in 2012 than you did in 2011? I’m thinking about this question for myself, both professionally and personally, and wanted to pose the question to all of you in long-term care and senior living. There … Continue reading
Evolution and Action at the LeadingAge Conference
So much attention has been paid to Medicare cuts that it’s almost like a black cloud is following long-term care. There’s no question the impact of the cuts is significant. But after spending some time at the LeadingAge Conference in … Continue reading
Move Over, Gloria Gaynor
The headlines in our industry as of late have been filled with some real downers: Cuts, Reductions, Survival, Fight of Our Lives, and the list goes on… There’s good reason, given the 11.1% Medicare cuts that went into effect less … Continue reading
Managing Costs During Challenging Times
We at OnShift are seeing a variety of reactions in long-term care and senior living to the Medicare cuts that hit October 1st. Some are in panic mode, fearful they’ll have to shut their doors because the cuts will so … Continue reading
Understaffing Under Scrutiny
The issue of adequate staffing in long-term care is once again in the spotlight. This time, HCR Manor Care was slapped with a $91.5 million negligence verdict in a case involving the death of a resident. Lawyers claimed the nursing … Continue reading
ACOs in the Spotlight
ACOs took center stage this week at the second annual National Accountable Care Organization Summit. AHCA President Mark Parkinson was a keynote speaker, talking about the role of long-term and post-acute care providers in an ACO future. ACOs are set to … Continue reading